Career listing · authored curriculum in review
Content Strategist
Save Content Strategist as an interest and organize future course, credential, and career research around it.
Current availability
The subject-specific curriculum is authored but not yet published for completion. Learners may inspect its scope and learning design now. Start, grading, and completion remain unavailable until every listed gate passes.
- qualified review approval is required
- reviewer identity, qualification, evidence, and approval date are required
What this course establishes
- Translate research and service evidence into prioritized user needs, journey and channel maps, content inventory/audit, gap and risk analysis, information architecture, taxonomy, controlled vocabulary, content model, and measurable strategy
- Create trustworthy, accessible, inclusive, source-backed, structured, reusable, localizable, search-discoverable content briefs and acceptance criteria without unsupported claims or search-ranking promises
- Govern workflow, ownership, versioning, review/expiry, permissions, measurement, experimentation, corrections, migration/redirects, archival, retention/deletion, and continuous improvement with traceable evidence
Entry knowledge
- Clear professional writing, spreadsheets, and web navigation
- Basic understanding of audiences, organizational goals, pages, links, forms, media, and publishing
- Willingness to test assumptions with users and defer legal, clinical, privacy, accessibility, security, records, localization, and technical approvals to qualified owners
Scope boundaries
- Content strategy coordinates a system; it does not replace user research, service/product design, information architecture testing, accessibility evaluation with disabled users, SEO engineering, analytics/statistics, localization, records, privacy/security, legal, clinical or subject-matter approval
- The supplied inventory is fictional and intentionally defective. Completion establishes no promised traffic, ranking, conversion, regulatory compliance, accessibility conformance, employment, certification, or user outcome
Fastest competency route
Completion is competency-based and self-paced. Prior experience can shorten practice only when every evidence, structure, accessibility, trust, governance, measurement, migration and revision competency is demonstrated. No hour count, ranking, traffic, conversion, job, certification or compliance result is promised.
- Pass diagnostics for user needs, audits, journeys, IA/taxonomy, models, accessibility, claims/sources, discoverability, governance, measurement, migration, privacy and lifecycle decisions
- Repair the supplied fictional content inventory and complete a strategy, model, accessible exemplar, measurement plan, migration map and governance dossier
- Correct every duplicate ID, duplicate/canonical conflict, redirect chain, orphan, missing owner/review, stale or unsupported claim, accessibility defect, wrong language, unsafe analytics collection, archival error, sensitive-content and global-emergency defect before final assessment
Full self-paced route
- Evidence, user needs, journeys, inventory/audit, prioritization, information architecture, taxonomy and content modeling
- Accessible and trustworthy content design, sources/claims, metadata, localization, structured reuse and search discoverability
- Governance, workflow, ownership, review/expiry, measurement, experimentation, migration, archival, privacy and correction operations
- Applied content-strategy portfolio and final assessment
Lesson and assessment map
Evidence, content audit, information architecture, and model
Turn user and organizational evidence into a prioritized, structured content system rather than a page-production wish list.
4 questions: recall, application, judgment, and error correction.
Accessible, trustworthy, reusable, and discoverable content
Specify and evaluate content that helps people complete a task, communicates risk honestly, works across access needs and channels, and can be discovered without manipulation.
4 questions: recall, application, judgment, and error correction.
Governance, measurement, migration, and lifecycle operations
Operate content as a governed service with accountable decisions, privacy-preserving evidence, durable migrations, and timely correction or retirement.
4 questions: recall, application, judgment, and error correction.
Required applied assignment
Evidence-to-lifecycle content strategy dossier
Repair the fictional content system represented by the supplied inventory. Preserve the raw file, make decisions in a controlled copy, and do not mark accessibility, legal/regulated claims, privacy, localization, records, analytics, technical migration or subject accuracy approved without the appropriate reviewer evidence.
- Problem framing, user-need evidence map, end-to-end journeys/channels, normalized inventory, audit rubric and item-level keep/revise/merge/redirect/archive/delete decisions with risks and owners
- Tested information architecture, navigation labels, taxonomy/controlled vocabulary, content model and metadata dictionary with accessibility, provenance, localization, validation and lifecycle rules
- Accessible, trustworthy exemplar and brief with sources/claim substantiation, semantic structure, media/document alternatives, locale context, authorship/AI/correction decisions, search metadata and acceptance tests
- Governance RACI/state machine, permissions/version/approval record, review/expiry/correction policy, metric/event/privacy contracts, research/experiment plan, and decision dashboard
- Complete migration and rollback map with direct redirects, canonical/index/internal-link/language/archive tests, post-launch monitoring, peer critique, unresolved gates and substantive revision history
Passing standard: 85 of 100 points, with substantive revision required.
Continue after this course
- Advanced user research, service design, information architecture, taxonomy/ontology, content modeling, knowledge graphs, search and recommendation systems
- UX writing, technical writing, editorial practice, plain language, inclusive language, localization, terminology and content operations
- Web accessibility, document/media accessibility, analytics, experimentation, SEO engineering, structured data, performance and privacy-preserving measurement
- Content governance, enterprise CMS/DAM, records management, legal/regulated content, migration architecture, digital preservation and organizational change